We love our football.

And we love our city. For 35 years we've been in business in Stoke on Trent and the city has been good to us. Over the last few decades we've witnessed Stoke City FC achieve their first major honour, nearly win the title, break into Europe and their emergence as a Premier League regular.

In this our 35th year we decided that we wanted to join these two great institutes together, so we became an official partner of SCFC. We're with SCFC throughout the season and you can catch us on Sky Sports and Match of the Day. We've added our prescence to the pitch side hoardings and we regularly sponsor the match day programmes.

We won't lie to you, seeing our company name on MOTD still gives us a bit of a shock, but we love it! Just look at the company we're keeping. Adidas, Brittania, Barclays and.....Listers. Well if you think you're worth it....

And it hasn't stopped with just partnering SCFC on the pitch. We're delighted to be involved in many activities that SCFC are involved in. Take last weeks "cook off" with Marco Pierre White. We sponsored Peter Crouch as he competed against other Stoke players, Matthew Upson and Carlo Nash. Why not check out a video and you can see Listers sponsoring Peter Crouches chef whites.

It's a great honour for us to be associated with SCFC. There are some really interesting times ahead for us and for the club. We've already had loads of comments from our customers and our suppliers who have all spotted us on the TV. It's been a really great move for us and we're already seeing the benefits as we are being introduced to a wider audience. But it really feels fantastic to be able to be part of Stokes journey up through the league and through Europe.

No doubt more and more exciting days are ahead for us and SCFC and we'll keep you posted as and when they happen.